It
is a lonely job at the top and very few people can be trusted by the person who
has just been installed in the top job as the new CEO.
Most
young and recently promoted CEO’s, while aspiring for the job feel overwhelmed
when they take on the responsibility in The Corner Office of their company. This
is a big transition that most people make from being top class functional heads
to general management. Some settle into their roles and soar. Some plod along,
keep managing their risks carefully waiting for their term to end. Some don’t
settle in and have to be replaced. There are CEO’s who love to micro manage and
there are others who only look at the macro picture. There are those to take
responsibility for every decision and there are those who blame someone for every
decision.
At
no stage in the careers of these CEO’s would they have been deemed “unfit for
the task” because they have been selected for the top job, with the full
confidence and support of the Board. So what is it that makes these CEO’s
become risk averse in their new role or set themselves up for failure? And what
can the Boards of Directors, who have played a role in the appointment of these
CEO’s do to support their chosen candidate?
If
the Board of Directors is committed to investing in the success of their newly
appointed CEO, it becomes necessary to support the CEO through mentoring and
coaching. It is believed that more than half of the CEO’s do not reach their
potential, leading to anger and frustration. The Boards must understand that
for an Alpha Male to succeed, he must me mentored by a former Alpha Male.
At
the same time, thousands of CEO’s and managers are retiring from the corporate
world at the young age of between 60 – 65 years after spending almost four
decades in specialized and general management positions in large and small
corporations. At this stage of their lives they clearly have at least another
decade of work inside them. This aging and retirement of senior managers is
happening in all parts of the world. These people know what it is like to run
businesses and tackle the challenges of building businesses. They have
functional expertise in finance and accounts, budgeting, packaging, branding,
sales, human resources, governance, legal matters and they have “been there
done that” in the areas of general management.
Is
there a possibility of getting these older managers to mentor the young and
newly appointed CEO’s? Is there an opportunity to bring together the energy of
the young CEO and the experience of the older mentor in an unobtrusive and
non-threatening manner for the benefit of the stakeholders? I believe the
answer is a resounding yes. The challenge will be to find the right match and
not to succumb to the easy way out of hiring a retired manager from the same
company to mentor the young CEO. Therefore, finding the right mentor and then
monitoring progress is a role that the Board of the company needs to own and
take accountability for.
If
I was to try and define the role of a CEO based on my 4 decades of experience
in the corporate world and as entrepreneur, I would list out 6 key points:
Accountability
The CEO needs to drive accountability in his team
members while being accountable to the Board and the investors. Developing the
right metrics for each department and then holding them accountable to achieve these
is critical.
Allocating
capital
For
most high growth businesses, capital is scarce. The responsibility of managing
the capital made available by the stakeholders lies squarely with an empowered
CEO.
Ambassador – Internal and External
The CEO has to see himself as the Ambassador of the
company and its business, irrespective of how large or small the business
maybe. The role of the Ambassador is equally important both inside and outside
the company.
Culture and Core Values
Every business has a culture and the role of the
CEO is to develop this culture. The culture of the company needs to be managed
as it evolves from the core values of the business and is built over a period
of time.
Craft Strategy
Every business needs a strategy to reach out to the
consumer and the CEO needs to think through the strategy of the company with
his leadership team and in consultation with the Board.
Succession planning
These two words are generally misunderstood to mean
succession planning from a human perspective. However, the CEO needs to ensure
a proper succession plan to include new vendors and new products to meet and
exceed the expectations of the customers.
Given
his experience, a mentor play a significant role in brain storming each of
these 6 points with the CEO on an ongoing basis. In addition, an experienced mentor
will also bring in guidance and knowledge in the following areas:
Good
Governance Practices
A
good mentor will ensure that the CEO will build good governance and transparent
practices in the organisation. Even something as mundane as ensuring board
meetings are held on time and minutes are properly recorded is an area where young
companies have been known to slip up.
External
Relations
Most businesses, irrespective of the sector they are addressing, need a strong connect with the external world. These connections could be with bureaucrats, politicians, environmental activists or the local councillor. A strong and experienced mentor will have the patience to support the CEO to handle these external challenges
Legal
Processes
Most
young CEO’s are inexperienced when it comes to handling litigation. A mentor will
bring wisdom in handling such legal matters, resulting in a saving of valuable
managerial time, resources and of course, money.
Having
mentored several CEO’s and entrepreneurs, I have seen the value a mentor who
has “been there done that” can provide. For the CEO, it is a very lonely job
and there are very few people he can trust. A well-crafted combination of the young
energetic legs of the CEO with the experienced grey hair of the mentor would be
a win-win combination for all businesses. To draw a parallel from hockey or
football, while the CEO and his team are rushing to shoot goals and win, the mentor
will be standing on the sidelines guiding the players and protecting the goal!
*******************
The author is the founder Chairman of
Guardian Pharmacies and the author of the best-selling books, Reboot. Reinvent.
Rewire: Managing Retirement in the 21st Century; The Corner Office; An Eye for
an Eye and The Buck Stops Here - Learnings of a #Startup Entrepreneur.
Twitter: @gargashutosh
Instagram: ashutoshgarg56Blog: ashutoshgargin.wordpress.com | ashutoshgarg56.blogspot.com
Business Mentor for Entrepreneur
ReplyDeleteBorn to be an entrepreneur, I am a tenacious businesswoman with a real zest for life. Passionate about the empowerment of struggling entrepreneurs, I use every challenge I have encountered during my career in order to mentor budding business owners as they set out on their own professional journeys.